Conception of Lavelle Denim
Lavelle Denim has been in the making since 2010. Around this time last year, I took a break from doing custom clothing and building a clientele in Chicago to really figure what was missing from my label. I knew it had to be something that had
Lavelle was not only my grandmother's name, it is also a family name. Eva Lavelle Curd was a daughter, mother and a huge role model and inspiration in my life starting at a young age. She wanted each of her grandchildren to know the basics of how to sew on a button and darn a sock. I remember we would spend hours sewing little doll clothes for the neighborhood kids and it was then I learned how to be patient and to take my time. When I was in nursing school and things got really hard I turned to my grandmother for words of wisdom. She would tell me that I needed to find my outlet to express myself. It was then I started creating my own clothing by re-purposing something vintage and making it new. I finally had a
Lavelle Denim Today
Being in the custom clothing industry, I have learned how to be patient and pay attention to the details of every project. It's important to me that I offer a service that is both personal and worth your time and mine as well. I want you to be happy and completely satisfied when you leave with your garment.
I pride myself on my attention to detail, manufacturing local, creating jobs and supporting something that is sustainable and that will last a lifetime. Lavelle Denim is an American made product using
Although I can never repay my grandmother for all of the love and wisdom that she gave me during her time here, the Lavelle Label is my tribute to her, a beautiful soul and one of my best friends.